Customer Relationship Management Software

YES BANK on 22Dec20 said it has entered into collaboration with Salesforce, a leader in customer relationship management, to build a next generation technology platform to power the retail lending business, in line with the bank's strategy to further scale up its retails assets portfolio. The private lender aims to deliver intelligent personalised customer experiences through the Salesforce platform.  

"Leveraging on the strengths of YES BANK's technology capabilities and Salesforce's platform, this collaboration aims to engage customers with a unified experience and drive aggressive retail led growth for the bank," YES Bank said in a press release.  

The lender claimed that it is among the first banks in India to move to Salesforce for loan origination and processing.

The bank said the deployment of the Salesforce loan origination system for retail banking will enable it to provide personalised solutions and connected banking experiences for consumers across segments. It will bolster the bank's capacity to process higher volumes of loan applications through enhanced automations and progressive API integrations while also eliminating manual processes in the loan cycle - thereby reducing the turnaround time (TAT) for improved customer satisfaction.

"Leveraging on the digital capabilities, the bank will be able to speedily launch a new range of innovative products and services to support the evolving needs of customers," it said.

The platform will also enhance collaborative innovation within the bank, providing its employees from relationship managers to loan disbursement officers and risk managers, with a unified view of their customer's portfolio and improved agility in offering customized digital solutions.